About Reggie
Reggie London is the Chief Operating Officer and co-founder of Vargas-London. He and Carlos Vargas started the firm together. Reggie shares Carlos’s passion for the funeral profession and brings the operational and systems expertise that lets a transparent, family-first funeral home actually work as a business.
Reggie leads day-to-day operations and the technology behind our published price list, online arrangement platform, and 24/7 care team. The two of them built Vargas-London on a shared conviction: that transparent pricing and unhurried care should be the norm for every family, not a boutique alternative. If our arrangements move faster, our communication is clearer, and our pricing stays honest, Reggie is the reason.
Focus areas
- Funeral-home operations at scale (intake, preparation, scheduling, fulfillment)
- Transparent pricing systems and the FTC Funeral Rule's Online Rule implications
- Family-care logistics: response-time optimization, multi-faith coordination, international repatriation
- The economics of independent vs. corporate-chain funeral homes
- Pre-need trust administration (Texas Finance Code Chapter 154)
Speaking topics
Reggie speaks publicly on:
- Why most Texas funeral homes still don't publish prices online — and what the industry is protecting
- How the FTC Funeral Rule actually works in practice, and the common violations that fly under the radar
- What families should ask before committing to a funeral home
- The DFW funeral market: consolidation, pricing variance, and the case for independents
Research & writing
- State of DFW Funeral Pricing 2026 — principal author of the 43-funeral-home survey
- Your Rights Under the FTC Funeral Rule — consumer guide to the 10 consumer rights every American has
- Funeral Insurance vs. Savings — decision framework with real math
- Full blog archive
Contact Reggie
For media interviews and speaking requests: carlos.vargas@mydallasfuneralhome.com. For operations or partnership inquiries: (214) 550-7369.